In 1997, The Wild Wild West Casino was opened as an expansion of Bally's. Its historic Dennis Tower was constructed in stages between 19. Bally's is one of the largest hotels on the boardwalk with nearly 1,169 rooms. It is famous for its address of 'Park Place and the Boardwalk', two locations popularized by the board game Monopoly. The Marlborough-Blenheim Hotel stood on the site before the casino was built.
It is owned and operated by Bally's Corporation.
